Tag: Product Knowledge

7 Ways for Your Art or Craft Business to Outsell the Retailers Part 7

December 14th, 2009, No Comments

Remember that the value of every customer is equal to the total of their purchases over the length of time they will be your customer. When you remember the potential value of every customer over a life time of purchases it’s easier to offer exceptional customer service. Customers are looking for exceptional customer service something that sets your business apart from everyone else.

7 Ways For Your Art or Craft Business to Outsell the Retailers Part 3

September 3rd, 2010, No Comments

You obviously know all about the products that you create. The question is do you appropriately convey that knowledge to the customer. Do you know the difference between the benefits and the features of the arts and crafts you create? The features are what the product does, the benefits are what the product does for the customer.

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