Arts & Craft Show Extravaganza

Sell Handcrafted Jewelry by Making Your Booth Stand Out at Shows

March 6th, 2010, No Comments

This entry is part 1 of 1 in the series Ways an Artisan can Sell More Handcrafted Jewelryby Shasta McLaughlin
The Extravaganza Craft Productions
copyright 2010
?How can you make your booth stand out at jewelry shows?
1. Specialize in something!
Artisans can specialize in:
* gold or silver jewelry
* vintage pieces
* bridal jewelry
* jewelry from natural gemstone, precious or semi-precious [...]

How to Stage Your Art or Craft Show Booth

December 15th, 2009, 1 Comment

What does Real Estate have to do with selling arts and crafts?

The way I see it your art or craft show booth is kind of like trying to sell a house. If you try to sell an empty house people can’t see in their minds what the house will look like when it’s all finished, painted, furnished, and decorated. You will also have a hard time trying to sell a house that is full of clutter, people can only imagine that the rest of the house hasn’t been taken care of well. They will see that the house will be too much work and cost too much money.

Your art or craft show booth is like selling your house. The booth will help your customers imagine using the product they have purchased from you. You have to do the imagining for them. How?

How to Maximize Profits Using Jewelry Software

October 15th, 2009, No Comments

The easiest way to keep track of information about your customers, and acquire the information you need to maximize your business profits is to use jewelry software. By entering information on your computer, you can create detailed “Rolodex” information about your customers, their preferences, and keep track of what and how they purchase from you. You can collect and organize other data, generate and analyze reports, and learn how to better market your jewelry for maximum profits.