Arts & Craft Show Extravaganza

7 Ways for Your Art or Craft Business To Outsell the Retailers Part 6

November 16th, 2009, No Comments

The more ways that your service stands out from the competition the more likely that customers will purchase from you instead of them. Think what service options you would like if you were a customer and provide as many as you can. Every time you offer a new option-whether it’s another way to make payments, gift wrapping, customization, or shipping to the customer-you set yourself apart from the competition.

7 Ways for Your Art or Craft Business To Outsell the Retailers Part 5

November 6th, 2009, No Comments

Be sure to answer customers questions with the benefits of the product to them not the features. Remember they want to know how the product will solve a problem for them, save them time or money, or make their life easier. People make emotional purchases, help them feel this product will help them in some way.

7 Ways for Your Art or Craft Business To Outsell the Retailers Part 4

November 2nd, 2009, No Comments

by Shasta McLaughlin
The Extravaganza Craft Productions

Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco. Click here to see Pam’s full article.

Click here if you missed Part 1.
Click here if you missed Part 2.
Click here if you missed Part 3.
7 Common Disconnects In Retail Business
By Pamela Grimm, Ideaco

4. Assuming not Assessing: When a staff person could speak about products, she often told everything she knew about it before asking any questions. Most of the time the information was not even relevant to the question or need. We found most staff members don’t bother to probe for information to meet a customer’s need; they download all they know in hopes they have covered it.
How to Assess A Customers Needs

They say to assume makes an @$$ out of you and me. To assess what a customer needs you need to ask questions and hear the answers. Don’t get ahead of yourself and spill everything that you know about the product instead simply answer the question. When you’ve answered the question if they don’t say anything wait a few seconds and ask another question, it could be that they are considering one product over another or how much money they have to spend or it could be that they are waiting for you to ask for the sale.