7 Ways For Your Art or Craft Business to Outsell the Retailers Part 3
September 10th, 2010
- 7 Ways For Your Art or Craft Business to Outsell the Retailers Part 2
- 7 Ways for Your Art or Craft Business To Outsell the Retailers Part 4
- 7 Ways For Your Art or Craft Business to Outsell the Retailers Part 3
- 7 Ways for Your Art or Craft Business To Outsell the Retailers Part 5
- 7 Ways for Your Art or Craft Business to Outsell the Retailers Part 7
- 7 Ways for Your Art or Craft Business To Outsell the Retailers Part 6
- 7 Ways For Your Art or Craft Business to Outsell the Retailers Part 1
by Shasta McLaughlin
The Extravaganza Craft Productions
Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco. Click here to see Pam’s full article.
7 Common Disconnects In Retail Business
By Pamela Grimm, Ideaco
3. Lack of product knowledge: With so many products coming and going it is understandable that you can’t know everything about everything. However, many stores could not even explain the basic details of what are considered staple products of the craft. These are the products that don’t change out often…they are essential to doing the craft. Most often, we were shown the area in which to find the product we were looking for, then left to fend for ourselves.
Share Your Product Knowledge
You obviously know all about the products that you create. The question is do you appropriately convey that knowledge to the customer. Do you know the difference between the benefits and the features of the arts and crafts you create? The features are what the product does, the benefits are what the product does for the customer. If you were considering buying something what would you want to know first, the benefits of course. Customers want to know how this product will save them time, save them money, make their lives easier, or solve a problem for them. What are the benefits of your art or craft? Tell your customers first the benefits and then the features.
The benefits of a towel rack are
- Keeps your bathroom organized saving you time because you no longer have to pick up smelly wet towels.
- Dries your towel saving you money because now you don’t have to wash your towel every time you use it.
- Towel warmer which makes stepping out of the bath a luxurious experience.
- Quick warming and energy efficient saves you money.
- Never gets too hot so it won’t burn your child or your towels.
The features of a towel rack are
- Silver color so it matches any decor’-which might double as a benefit.
- Three towel bars so you can hang a towel for each person in the family.
- Towel warmer.
You can improve on the retailers mistake here by realizing it won’t work to sit in your booth waiting for your craft projects to sell themselves. Show off the benefits of your product by demonstrating it. Show people how your towel rack matches the toilet paper holder and the hand towel rack. Plug in the towel warmer and hang towels on it so customers can feel how nice a warm towel is. Help them imagine using your product in their own home and you’re on your way to a sale.
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Categories: Art/Craft Business Tips, How to Make Shows Better, Organize Your Workshop or Studio
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