Becoming a Better Art and Craft Salesman

April 16th, 2009

by Shasta McLaughlin
The Extravaganza Craft Productions
copyright 2009

You need to be a great salesman to make money selling arts and crafts. The problem is how do I become a great salesman without becoming the pushy salesman?

I have to admit I haven’t been the best example of a good art and craft salesman. Why, because I was always afraid of being too pushy. So, when I heard the word no I took it to mean no and I didn’t push the issue any further.

A good salesman of arts and crafts will have already contemplated all of the reasons someone would buy their product as well as the reasons someone wouldn’t buy.

They will already have answers ready to overcome the objections made by people considering buying their arts and crafts. They won’t take no personally and will simply see what they can do to gently persuade the customer to make the purchase, without being pushy.

So what are the reasons people should buy your art or craft?

high quality
price-affordable vs. good value for the money
handcrafted
great customer service
support local economy – local artist
help a good cause – charity

What are the reasons someone might not buy your handcrafted merchandise?

poor quality
price – not affordable or not a good value for the price
poor customer service
not ready to buy right now
not what customer is looking for -salesman needed to offer something else
salesman didn’t ask for the sale

So now you know why someone might buy your handcrafted art and you know why they might not. You are now prepared to offer the customer the sale several times through out the sales process and work to overcome their objections.

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