Craft Vendors Don't Lose the Sale

Craft Vendors Don’t Lose the Sale

February 7th, 2010

by Shasta McLaughlin
The Extravaganza Craft Productions
copyright 2008

Recently I’ve been getting a lot of calls from craft show vendors who wanted to sign up for my newsletter about craft shows. When they called they needed a little information about the newsletter and then asked how they could sign up. I lost the sale when I referred them to my website because I’m not set up to take orders over the phone. What could I have done better?

I could have signed on to my website and walked them through the process. This way I would have guided them through the purchase rather than leaving them to go to the site on their own. I could have also collected their name and address while talking to them so that I could contact them later if they didn’t go and sign up right away.

Craft show vendors know when your customer is ready to make a purchase and guide them to the cash register. Don’t walk away before the sale is completed.

(1 votes, average: 4.00 out of 5)
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