How to Stage Your Art or Craft Show Booth
December 15th, 2009
by Shasta McLaughlin
The Extravaganza Craft Productions
copyright 2008
What does Real Estate have to do with selling arts and crafts?
The way I see it your art or craft show booth is kind of like trying to sell a house. If you try to sell an empty house people can’t see in their minds what the house will look like when it’s all finished, painted, furnished, and decorated. You will also have a hard time trying to sell a house that is full of clutter, people can only imagine that the rest of the house hasn’t been taken care of well. They will see that the house will be too much work and cost too much money.
Your art or craft show booth is like selling your house. The booth will help your customers imagine using the product they have purchased from you. You have to do the imagining for them. How?
First you need to think about your product, who is it designed for, how and where will it be used? The answers to these questions should affect the theme and design of your booth.
Is what you’re selling for boys, girls, men or women? Is it for children, preteens, teens, young adults, or mature adults? Don’t present children’s items in an adult setting or adult item’s in a child like setting. Use colors that appeal to the ages you’re selling to. What ideas and themes appeal to them?
For instance fancy jewelry for teens might be presented as if at a prom, towel racks might be presented as in a high class hotel bathroom, and clothing needs to be presented as if it were in a fancy closet but also as outfits on the person.
When you created your product you had a vision of how people would use it, your booth is your opportunity to present them with that picture.
Stage your booth just like you would a home that you were trying to sell. Imagine yourself as a customer walking into your booth. Critique and criticize as if you were the customer, ask friends and family to do the same. Ask for them to point out things that are distracting, look odd, and especially anything they feel is not safe.
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Categories: Art/Craft Show Booth Display, How to Make Shows Better
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Thank you so much for taking the time to write the ‘oh so’ informative stuff that you do. You have given me so much food for thought as I try to navagate through the world of selling my products. Great job!