Press Releases to Advertise Your Art or Craft Product

Press Releases

June 28th, 2009

by Shasta McLaughlin
copyright 2008

Press releases are informational articles sent to the press. They are meant to inform the public of things happening in the area. They are free and will be printed in most publications as space allows (so send them early and often).

Press releases are a great way to advertise your show schedule and your craft product. A press release includes certain necessary parts:

• Exciting and newsworthy headline
• Summary that clarifies and defines the rest of the release
• Body answers where, when, who, what, why and how

The body contains 6 parts they include:

1. Lead paragraph
- City, State – Month Day, Year – Your Business Name
- What is happening

2. Quotes – From previous newspaper articles, quotes from show promoters, other crafters, or previous customers about your product.

3. The Why and How paragraph – Tell the reader why you are attending this event, why you make your product, why someone should come see your product and how to attend the event.

4. Call to Action – Ask the audience to do something i.e. See me at The Extravaganza or at my other upcoming shows.

Include your schedule of events.

5. Corporate Summary – Include a short summary of your business here.

6. Contact Information – Name, Business Name, Phone Number, E-mail Address, Website

For samples of press releases look in your local newspaper, also examine the People in Business Section to determine the best place for your advertising.

(Rate this Post by placing your mouse over the stars. Drag and click. 0 Stars is worst and 5 stars best.)
Loading ...