7 Ways for Your Art or Craft Business to Outsell the Retailers Part 7
December 14th, 2009
- 7 Ways For Your Art or Craft Business to Outsell the Retailers Part 2
- 7 Ways for Your Art or Craft Business To Outsell the Retailers Part 4
- 7 Ways For Your Art or Craft Business to Outsell the Retailers Part 3
- 7 Ways for Your Art or Craft Business To Outsell the Retailers Part 5
- 7 Ways for Your Art or Craft Business to Outsell the Retailers Part 7
- 7 Ways for Your Art or Craft Business To Outsell the Retailers Part 6
- 7 Ways For Your Art or Craft Business to Outsell the Retailers Part 1
by Shasta McLaughlin
The Extravaganza Craft Productions
Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco. Click here to see Pam’s full article.
7 Common Disconnects In Retail Business
By Pamela Grimm, Ideaco
7. No asking for the business: Not once did anyone say… “We want to be the store you come to for your crafting needs….we want your business!” There was no attitude of we want to impress you and guarantee your return to keep you as a customer. No one asked “Have we met your needs today?” They would say… “Did you get everything you needed?” instead of asking if there was more that they could do to meet my needs today! I was surprised at just how little interest there was in gaining my business.
How to Ask for Business
Remember that the value of every customer is equal to the total of their purchases over the length of time they will be your customer. When you remember the potential value of every customer over a life time of purchases it’s easier to offer exceptional customer service. Customers are looking for exceptional customer service something that sets your business apart from everyone else.
Remember make a positive impression, show your interest in your customers, share your product knowledge, and find the customers needs. Present the customer with the benefits of the product as they apply to them, offer the options they need like customization, ability to pay by check, money order or credit card, free gift wrapping and shipping to any address.
Ask the customer if you have met their needs and listen quietly to what they say. Take notes if necessary and carefully consider if you can provide their needs. Is the value of that customer worth the time and money that you will spend to meet their needs?
Meet the needs of your customers with a wow and they will keep coming back for more!
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Categories: Art/Craft Business Tips, How to Make Shows Better
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